Axios reported on Tuesday, citing a person with knowledge of the situation, that Instagram, a subsidiary of Meta Platforms, intends to integrate its sponsored content features with Threads.
While advertising is not accessible, these technologies will assist advertisers in collaborating with influencers on paid partnerships on the social media site.
A request for comment from Reuters was not immediately answered by Meta, the parent company of Facebook.
The announcement follows Threads, largely regarded as Elon Musk’s Twitter’s competitor, reaching 100 million users in a record-breaking five days.
According to Mark Zuckerberg, CEO of Meta, the firm wouldn’t consider making Threads monetizable until it was evident how to reach a billion people.
Users of Instagram may transfer their accounts, login information, and followers to Threads, providing the text-based social networking site access to Instagram’s more than 2 billion users.
Despite the absence of advertising on the network, a number of businesses have already begun creating profiles on Threads to share content naturally.
The absence of hashtags and keyword search capabilities on Threads, though, would reduce the platform’s attractiveness to marketers.
