CleverTap, a US-based platform that helps businesses retain customers, has just released a new content creation assistant called “Scribe,” which is integrated with OpenAI. The company plans to launch the new feature to its customers sometime in April, although an exact date has not been specified.
According to CleverTap, Scribe uses AI to generate campaign creatives, analyse emotions, and rewrite content with a specific emotion that is more likely to resonate with the brand’s users. This means that marketers have a brief window of only two seconds to capture users’ attention in the digital realm, and Scribe can help them tap into the right emotions to engage their users and build customised campaigns.
The Vice President of Data Science at CleverTap, Jacob Joseph, said in an official statement, “These advancements in AI will open up the next frontier for marketers and bring back the “tech” in MarTech.”
The new technology allows brands to automatically determine the tone of their messages, and marketers can use user engagement data based on emotion analysis to develop hyper-personalised content that is consistent with the brand and resonates with the user. Scribe is currently available to CleverTap Enterprise customers on an invite-only basis.
