The world’s largest streaming service, Netflix, has said that it would no longer permit password sharing on India Now. Each account should only be used by one family, according to the firm.
This email will begin to be sent by Netflix today to subscribers in India who share their account outside of their home.
“One family may utilize a Netflix account. Every member of that household has access to Netflix from anywhere, whether they are at home, traveling, or on vacation. They can also benefit from new features like Transfer Profile and Manage Access and Devices.
We are aware that our members have a wide variety of entertainment options. It is for this reason that we continue to make significant investments in a broad range of new movies and TV episodes, ensuring that no matter what your preferences, your mood, your language, or the people you are viewing with, there is always something pleasurable to watch on Netflix.
In order to boost its income in the second half of the year, the streaming app will start taking action against account sharing on July 20, 2023, in India and other territories including Indonesia, Kenya, and Croatia.
Netflix is experimenting with a different strategy in India and other nations where paid sharing hasn’t yet been adopted. If users wish to keep sharing their Netflix account with someone they don’t live with, they may do so by paying an extra charge.
Netflix said in a letter to shareholders that it would not provide the “extra member” option in these areas since several of them just reduced their pricing and the penetration is still rather low, allowing the firm “plenty of runway without adding additional complexity.”
Netflix introduced similar limitations on password sharing earlier this year in May in more than 100 nations, including well-known ones like the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil.
In the meanwhile, Netflix increased the cost of ad-free streaming alternatives by removing its most inexpensive ad-free plan in the US and the UK. Ad-free streaming now begins at $15.49 a month in the United States, down from the Basic plan’s previous price of $9.99.
The “Standard with ads” plan, which costs $6.99 per month for Netflix users, contains adverts. Without the Basic package, new users who want ad-free streaming will now have to pay an additional $5.50.
