On Thursday, January 25, the Bhartiya Janata Party (BJP) officially began its campaign ahead of the 2024 Lok Sabha elections. PM Modi was there as party president JP Nadda inaugurated the campaign. By releasing a campaign video, the saffron party sounded the poll trumpet for the general elections in 2024. The party’s theme song, “Tabhi toh sab Modi ko chunte” (That’s why people chose Modi), which explains why people support Prime Minister Narendra Modi, is featured in the two-minute and ten-second video.
The election song included government programmes such as the Pradhan Mantri Awas Yojana, Direct Benefit Transfer (DBT), Har Ghar Nal Scheme, and Pradhan Mantri Ujjwala Yojana that were implemented during the tenure of Prime Minister Narendra Modi.
The campaign song emphasised how Namo kept his promise to build a developed nation and that it was no longer just a pipe dream. Namo fulfilled the hopes and dreams of millions of Indians by taking the right route and making them come true.
The movie provided a summary of the accomplishments made by Prime Minister Narendra Modi’s Bharatiya Janata Party during its two terms in office.
The BJP also released a press release declaring the start of the campaign for the 2024 Lok Sabha Elections in addition to the video.
“The ‘Tabhi Toh Sab Modi Ko Chunte Hai’ campaign has emerged organically from among the people, and the BJP has adopted it in tune with the mass sentiment,” stated a press release extract.
This new campaign’s subject also aligns with the broader national fervour that is growing in support of the “Modi Ki Guarantee” mass movement.
At the First-Time Voters Conclave (Nav Matdata Sammelan), where the campaign launch took place, a music video showcasing how Prime Minister Modi has realised the hopes and dreams of millions of Indians was unveiled.
The BJP is adamant that this campaign slogan appeals to the majority of people and not just a small minority.
