The Protein Foods & Nutrition Development Association of India (PFNDAI) and ITC Ltd.’s Aashirvaad Atta with Multigrains drew attention to the fact that a sizable portion of Indians don’t consume enough fibre each day on the occasion of World Digestive Health Day.
According to their research, shockingly more than 69% of Indians who participated in the Aashirvaad Atta with Multigrains Fibre Metre Test on the website Happy Tummy consume less fibre than they should (based on the RDA 2020 for men and women who work in the sedentary category). Dietary fibre is a crucial element because it promotes regular bowel motions, supports appropriate digestion, and keeps you fuller for longer.
In addition, among the 5.7 million+ consumers who took Happy Tummy’s Digestive Quotient test, 70% of Indians drink less than 8 glasses of water daily, 47% sleep for 6 hours or less each night, 35% do not engage in any physical activity, and only 40% do so on a daily basis. Furthermore, 75% of Indians said they experienced moderate to severe stress.
Dr. Bhavna Sharma, Head of Nutrition Science at ITC Foods, comments on the study’s results, saying, “Digestive health plays a critical part in an individual’s overall well-being, and the insights from the DQ test serve as a wake-up call to prioritise our health, beginning with the gut. Aashirvaad Atta with Multigrains hopes to raise people’s knowledge of these results and provide them the tools they need to improve their lifestyles for a healthy digestive tract.
“We can effectively support optimal digestion and prevent digestive ailments by embracing a balanced and nutrient-rich diet, incorporating fibre-rich foods, and practising mindful eating habits,” she said. In order to fuel our bodies and live better, more full lives, we must reexamine our nutritional choices and make informed judgements.
Foods high in fibre, such as those made from wheat, multigrains, cereals, fruits, and green vegetables, promote healthy digestion by providing a variety of nutrients, vitamins, and minerals. Surprisingly, just 26% of those who took the Digestive Quotient test reported eating multigrain every day, while 19% reported never eating it.
